Mississippi Farmers Market Manager Workshop 2021 - Capacity Building for Farmers Markets: Planning for Success
Dates & Locations
For more information, please contact Purvie Green at Mississippi Department of Agriculture and Commerce at (601) 359-1168.
Tentative Agenda
Day 1
Time | Description |
---|---|
9:00 a.m. | Introductions and Workshop Preview |
9:15 a.m. | Introduce yourself, the market and tell the others one thing about your market. |
9:30 a.m. | What Is Your Purpose (Matching Your Mission to Your Market Management and Messaging) (Discussion) Darlene Wolnik, Training and Technical Assistance Director, Farmers Market Coalition |
BREAK | |
10:00 a.m. | Vendor Recruitment/Management (Identifying and Managing Anchor Vendors vs Creating Product Development) Darlene Wolnik, Training and Technical Assistance Director, Farmers Market Coalition |
10:25 a.m. | Shopper Engagement: “who is not at your market?” How do we reach them? (Audience Exercise) Darlene Wolnik, Training and Technical Assistance Director, Farmers Market Coalition |
BREAK | |
11:00 a.m. | Networking Session: An opportunity for long time managers and new market managers to exchange. Transforming Farmers Market Operations due to Covid protocols. What we learned and it’s impact on future operations. |
11:45 a.m. | Conclusion – Day 1 (MSU Extension Announcements and Preview Day 2) |
Day 2
9:00 a.m. | Introductions and Housekeeping |
9:15 a.m. |
Producers Panel - What farmers market vendors like about Farmers Markets, and what they wish farmers market managers knew. |
10:15 a.m. | Community Engagement, the Oxford Community Market’s efforts to build a stronger customer base. Betsy Chapman, Manager, Oxford Community Farmers Market |
BREAK | |
10:45 a.m. | Market Day Planning (risk issues, layout considerations and tips on managing risk) Ben Feldman, Executive Director, Farmers Market Coalition |
11:15 a.m. | “Is that allowed to be sold at the Farmers Markets?” Serena Johnson; Director, Food Protection Division, Mississippi State Department of Health |
11:30 a.m. | Cottage Foods — What is taxable, what is exempt? Charles Walley, Deputy Office Director, Mississippi Department of Revenue |
11:45 a.m. |
Retail Training & Support Opportunity for Farmers Markets Food Safety and signage rules for farmers Certified Farmers Market Program Overview of FMNP/EBT and other related programs |
CONCLUSION |